Seth Godin: Tribes

Seth Godin wants you to use the Internet to communicate your passion to others.

As the pace of change increases, the “rush from stability” combines with new technology to present everybody with opportunities for leadership, but the fear of failure inhibits people from acting differently.

The book is a loose collection of anecdotes about creating and leading “tribes” in a world of new technology. A tribe is a group that shares strongly held beliefs or aims and forms around a leader.

The essence of leadership is a willingness to fail and to lead people further than they have ever been.

Key Quotations

    • “Today’s market place rewards heretics.” (p. 11).


  • “Being charismatic doesn’t make you a leader. Being a leader makes you charismatic. (p. 127)


Seth Godin

Seth Godin (born July 10, 1960) is an American author of business books. Godin popularized the topic of permission marketing and set up the website,